Comments on: Auto Dealer Blogs Where Art Thou? http://www.vflyerblog2.com/2007/04/15/auto-dealer-bloggers-where-art-thou/ The New Face of Classified Ads Sat, 04 Jul 2009 23:57:40 +0000 http://wordpress.org/?v=2.7.1 hourly 1 By: Carnival of Wheels: Edition #25 | The Garage http://www.vflyerblog2.com/2007/04/15/auto-dealer-bloggers-where-art-thou/comment-page-1/#comment-592 Carnival of Wheels: Edition #25 | The Garage Sun, 17 Jun 2007 17:23:48 +0000 http://www.vflyerblog.com/blog/2007/04/16/auto-dealer-bloggers-where-art-thou/#comment-592 [...] We’ve got a few newcomers this week and first up is Oliver from vFlyer Blog. Oliver has made the observation that while the real estate industry has jumped on the blogging bandwagon with gusto, the retail car industry seems to have shunned blogging. I’m going to go out on a limb here and say it’s because car dealers are slow changing, skeptical types who don’t see the value of the internet. [...] [...] We’ve got a few newcomers this week and first up is Oliver from vFlyer Blog. Oliver has made the observation that while the real estate industry has jumped on the blogging bandwagon with gusto, the retail car industry seems to have shunned blogging. I’m going to go out on a limb here and say it’s because car dealers are slow changing, skeptical types who don’t see the value of the internet. [...]

]]> By: Pat Kitano http://www.vflyerblog2.com/2007/04/15/auto-dealer-bloggers-where-art-thou/comment-page-1/#comment-133 Pat Kitano Tue, 17 Apr 2007 21:07:55 +0000 http://www.vflyerblog.com/blog/2007/04/16/auto-dealer-bloggers-where-art-thou/#comment-133 I'm getting the service manager at my auto dealership to try out a blog that gives out tips on how to service your car... there's nothing like this kind of information now.... I’m getting the service manager at my auto dealership to try out a blog that gives out tips on how to service your car… there’s nothing like this kind of information now….

]]> By: Charles Daher http://www.vflyerblog2.com/2007/04/15/auto-dealer-bloggers-where-art-thou/comment-page-1/#comment-132 Charles Daher Tue, 17 Apr 2007 17:51:04 +0000 http://www.vflyerblog.com/blog/2007/04/16/auto-dealer-bloggers-where-art-thou/#comment-132 Real estate are probably just as busy too ;) Real estate are probably just as busy too ;)

]]> By: Jeff Kershner http://www.vflyerblog2.com/2007/04/15/auto-dealer-bloggers-where-art-thou/comment-page-1/#comment-131 Jeff Kershner Tue, 17 Apr 2007 16:39:03 +0000 http://www.vflyerblog.com/blog/2007/04/16/auto-dealer-bloggers-where-art-thou/#comment-131 Interesting, I have never actually performed a technorati search for other dealer blogs. 5 reasons why car dealers do not blog; 1. Most dealers don’t even know what a blog is. 2. Most dealerships still don’t view the Internet as an integral part of their business. 3. Most dealers usually do not have right personnel on staff for consistent postings. 4. Blogs will not sell you a car this month (that would be the perception). 5. Blogs are too much work for most dealers; dealers have enough problems just keeping up with their website. I’m an Internet sales and marketing director for a smaller Mercedes-Benz store in the Maryland region. I started our dealer blog (MercedesDealerNews.com) a little over a year ago (with little to no regular postings) and have just now started to “try” and get serious about it. Quote: “Either people aren’t buying cars or auto dealers are simply too busy to blog!” The problem is TIME. I’m the only one here at my dealer that sees any value in a blog but finding the time between everything else I do makes it hard. AND to be honest, our blog is not at the top of my priority list? So why is a blog not at the top of the list? Because a car dealers performance is based on the monthly numbers. Whether its how many cars did we sell this month or how much did we gross in the service and parts department, dealers work month to month. Most dealers are not going to see the return on a monthly basis in maintaining a blog. Great posting and thank you for allowing me to comment. -Jeff Kershner DealerRefresh.com Interesting, I have never actually performed a technorati search for other dealer blogs.

5 reasons why car dealers do not blog;

1. Most dealers don’t even know what a blog is.
2. Most dealerships still don’t view the Internet as an integral part of their business.
3. Most dealers usually do not have right personnel on staff for consistent postings.
4. Blogs will not sell you a car this month (that would be the perception).
5. Blogs are too much work for most dealers; dealers have enough problems just keeping up with their website.

I’m an Internet sales and marketing director for a smaller Mercedes-Benz store in the Maryland region. I started our dealer blog (MercedesDealerNews.com) a little over a year ago (with little to no regular postings) and have just now started to “try” and get serious about it.

Quote: “Either people aren’t buying cars or auto dealers are simply too busy to blog!”

The problem is TIME. I’m the only one here at my dealer that sees any value in a blog but finding the time between everything else I do makes it hard. AND to be honest, our blog is not at the top of my priority list?

So why is a blog not at the top of the list? Because a car dealers performance is based on the monthly numbers. Whether its how many cars did we sell this month or how much did we gross in the service and parts department, dealers work month to month. Most dealers are not going to see the return on a monthly basis in maintaining a blog.

Great posting and thank you for allowing me to comment.

-Jeff Kershner
DealerRefresh.com

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