I think many companies forget how important users and customers really are! Without them, where would we be? The other day I decided to pick up the phone and call some of our customer – just to check in and see how they were doing. I wanted to find out how they were using our service and if there was anything else we could do to build a better service or provide better support!

The experience was a blast. We are very fortunate to have such energetic, hard working and supportive users and it was nice of them to give me a couple minutes of their busy days to share their thoughts (note: real estate professionals and auto dealers are some of the busiest folks out there!). I had many great conversations and in the process I learned about new features we should add and other ways we could improve our service. Most importantly, I think those customers that I spoke with appreciate the effort (thanks Rick & Ines Team).

Obviously as our user-base continues to grow rapidly, it becomes more and more difficult reaching out to everyone, but I think it is important for companies to develop a culture of customer support and appreciation and there are many ways to do that. I would love to hear from our users and others how they reach out and make their customer feel important and appreciated and perhaps we can all learn from their experiences.