October 11, 2007

The ‘Modern Day’ Realtor and Commissions

Categories: Real Estate omuoto @ 9:45 am

I had to laugh when I saw this statement that Marc Davison, a founding partner of 1000watt Consulting, made in his article “The Many Faces of Real Estate“ in Inman News. Marc laments the topic of real estate commissions, making a case both for and against “high” commissions. Trying to paint a picture of the “modern day” Realtor, Marc writes:

An agent takes 100 shots with her $350 digital camera, shoots video and uploads it to Wellcomemat, produces a Real Estate Show, blogs about the home, adds it to Zillow, creates a vFlyer Web site and syndicates the listing to 20 additional Web sites — all within a couple hours. The listing then appears on the screens of thousands of agents and consumers who view the photos, read the blog post, and map out a drive-by.

I like (and agree with) Marc’s insinuation that services like vFlyer save time and cost and make real estate professionals more effective, but don’t we all wish it was that easy! Selling real estate is hardly a walk in the park, that’s why everything helps.

The Inman Blog recently announced that the U.S. Justice Department’s launched a new Web site focused on competition in the real estate industry that’s worth checking out. Included are a number of charts on real estate commission costs as well and other interesting pieces of information.

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